︎
RECOGNITION
// CANNES TBD
// ONE SHOW MERIT
// ADC MERIT
// ANDYS SHORTLIST
// WEBBY WINNER
// FEATURED IN FORBES,
FASTCOMPANY, ADAGE,
OUTSIDE MAG, WIRED
IDEA
When YETI launched the Hopper, its most mobile cooler yet, the challenge was to show that it could be taken off the map. So that’s exactly where we took it. Using Google Street View’s lesser known “upload your own” feature, we hacked their platform – and took Street View to places less paved. Each off-street trail became a living ad for the Hopper, tapping into Google’s one billion active monthly users.
100+ MILES ADDED TO GOOGLE STREET VIEW ACROSS 3 CONTINENTS
︎
RECOGNITION
// CANNES BRONZE - FILM
// CANNES BRONZE - FILM
// FEATURED ON CBS NEWS, FOX NEWS, POPSUGAR, ADAGE, TRAVEL+LEISURE, PUREWOW, AOL NEWS
IDEA
Visiting family over the holidays is great. Until Day 3, when you can’t wait to leave. That’s why we created the first-ever family board game that includes a real JetBlue ticket for a flight, so the winner can get away immediately.
It sold out in minutes. The Amazon page crashed. And holiday chaos ensued.
SOLD ON AMAZON
PLAYED BY MANY
BELOVED BY ALL
PIANO
// CANNES LIONS WINNER – FILM CRAFT, SCRIPT
SNOWFLAKES
// CANNES LIONS WINNER – FILM CRAFT, SCRIPT
HOLIDAY DIN DIN
︎
RECOGNITION
// CANNES TBD
// ONE SHOW MERIT
// FEATURED IN ADAGE, GEAR JUNKIE, OUTSIDE MAG, BUSINESS INSIDER
IDEA
We needed to show people the value of owning a YETI GoBox, a gear crate tht keeps your stuff safe in the wild. With some digging, we discovered that over 14,000 pieces of gear go missing in National Parks every year – and are posted about on Craiglist’s Lost & Found Page. So we went straight to the source, and targetted the country’s most forgetful folks.
RECIPIENTS ORGANICALLY BECAME SPOKESPEOPLE FOR THE GOBOX
︎
RECOGNITION
// CANNES BRONZE – BRAND COMMUNICATIONS
// CANNES BRONZE – ILLUSTRATION
// CLIO SILVER
// LIA BRONZE
IDEA
A lot has changed in the past 50 years. Fortunately, the Big Mac is not one of them. To commemmorate the Big Mac’s timeless design, we did a little designing ourselves – through 50 unique posters used as OOH ads, in-store displays, and digital billboards in a series called “Then vs Now.”
50 DESIGNS
15 ANIMATIONS
WORLDWIDE MEDIA PLACEMENT
︎
RECOGNITION
// WEBBY WINNER
// FAST COMPANY
INNOVATION BY DESIGN WINNER
IDEA
Instead of looking backward at the end of the year, we looked forward. Users could enter their upcoming year’s wishlist and get a personalized hype video, assembled in real time from over 600 unique clip combos. Check out the full experience here.
︎
IDEA
New York wanted its stubborn New Yorkers to wear a mask during peak pandemic, but residents claimed they didn’t need one. Our response was to flip the script: Wearing a mask isn’t about protecting you, it’s about protecting those close to you.
RESULT
After its success in New York, it was adapted for Quebec City and “For ____” became “Pour ____”
“FOR ______” MASKS SOLD AT NYC BODEGAS AND PHARMACIES
︎
IDEA
At the time, networks were competing to show which had the most coverage on the map. So instead of getting wrapped up in abstract maps and diagrams, we created a campaign that demonstrated what having more coverage actually meant – freedom in an unpredictable world.
RESULT
The work became Verizon’s longest running campaign leading to its global rebrand.
VERIZON + iPHONE
First, dump your old iPhone.
First, dump your old iPhone.
BRIEF: SHOW COVERAGE
SOLUTION: CONTEXTUALIZE COVERAGE 
RESULT: A REDEFINED VERIZON
FAMILY CAMP
FIRST WAVE
PITCH PERFECT
︎
RECOGNITION
// CANNES BRONZE
// AIRED DURING SUBER BOWL
IDEA
Michelin doesn’t make tires for the well-being of the car – but rather, the people inside it. The challenge was to incporate the Michelin Man in a way that portrayed this truth. So we repositioned him less as a tire salesman, and more of a Guardian Angel.
OOH
A minimal, logo-less campaign using nothing but the Michelin Man’s iconic hands.
A minimal, logo-less campaign using nothing but the Michelin Man’s iconic hands.
TIMES SQUARE BILLBOARD
// CANNES LIONS WINNER – OOH
︎
IDEA
Dog friendly. Free pens. No talking through thick glass. There’s no denying that TD Bank isn’t like its stuffy competitors. So to own this truth, we re-launched their business with “Unexpectedly Human,” calling attention to their best features in an approachable way.
RESULT
Created new tagline and voice for
TD Bank.
.
EXTRA TIME
The first commercial to donate half its run-time to charity.
.
PASSWORD
︎
RECOGNITION
// COMMUNICATION ARTS
// LÜRZER’S ARCHIVE
// DISPLAYED IN NYC POSTER MUSEUM
IDEA
The Brooklyn Flea Market is full of random things you may not have known existed. Come by. You never know what you might like.
Co-leading the Creative Campaigns Department at YETI, I recently helped elevate the company to become AdAge’s In-House Agency of the Year. Something I’m very proud of.
Before turning YETI into the best in-house agency this world has ever known, I worked at traditional agencies (out-house agencies, if you will) where I was fortunate enough to learn from some brilliant mentors.
Alongside their leadership, I created work that would win multi-million dollar new business accounts, plus nearly every coveted award in the industry.
During my 10+ years in advertising, I’ve found that my productivity doesn’t cease when the work is slow.
In the past few hours alone, I’ve assembled a boutique creative studio, been published, directed a short film, made a music video, and pitched a children’s cartoon show.
I’m always looking for exciting new opportunities to venture out of my comfort zone and collaborate with amazing people.
Have one? Let’s chat.
.
