Michelin wanted an anthem spot that could be aired worldwide. So it was up to me and my partner to come up with the most compelling, emotionally-driven storylines that didn't rely on dialogue. The client loved the final film so much, they quickly bought airtime during the Super Bowl to premiere it. 

CCO: Chris Garbutt / CD: Josh Tavlin, Walt Connelly / AD: Liz Agans / Dir: Anna & Ewan