During a time when phone companies were trying to one-up each other with "bigger screens" and "more surface," Motorola made a phone that got back to basics. The Electrify M was light, simple, and inexpensive. Staying within concept of a minimalist phone, we made found-footage spots. The Internet ate them up.
CD: Sue Vering / AD: Garrett Fleming
I worked on a lot of print for Motorola, as well. Below are some select favorites.