A lot of things have changed in 50 years.
But the iconic Big Mac is (thankfully) not one of them.
“Then vs. Now”
50 unique designs commemorating Big Mac’s timeless taste.
︎ The designs were used worldwide as posters, digital billboards, and tray liners. ︎ Won at Cannes under Industry Craft: Brand Communications & Design. ︎ Won at Cannes under Industry Craft: Illustration. ︎ Won at Clio under OOH (silver). ︎ Won at LIA under Design: Art Direction (bronze).