INSIGHT
A lot of things have changed in 50 years.
But the iconic Big Mac is (thankfully) not one of them.
IDEA
“Then vs. Now”
50 unique designs commemorating Big Mac’s timeless taste.
RESULT
︎ The designs were used worldwide as posters, digital billboards, and tray liners.
︎ Won at Cannes under Industry Craft: Brand Communications & Design.
︎ Won at Cannes under Industry Craft: Illustration.
︎ Won at Clio under OOH (silver).
︎ Won at LIA under Design: Art Direction (bronze).
