INSIGHT
Come holidays, people like the idea of spending time with family.
But in truth, it’s quite exhausting.
IDEA
Create a family board game with a comical twist:
The winner gets to leave, courtesy of JetBlue.
RESULT
︎ The anticipated game sold out in less than 30 seconds.
︎ $900,000 worth of free earned media for JetBlue on outlets like CBS News, PopSugar, Travel+Leisure, PureWow, Fox News, Business Insider.
︎ Won twice at Cannes under Film Craft: Scripts.
