Come holidays, people like the idea of spending time with family. But in truth, it’s quite exhausting.
Create a family board game with a comical twist: The winner gets to leave, courtesy of JetBlue.
︎ The anticipated game sold out in less than 30 seconds. ︎ $900,000 worth of free earned media for JetBlue on outlets like CBS News, PopSugar, Travel+Leisure, PureWow, Fox News, Business Insider. ︎ Won twice at Cannes under Film Craft: Scripts.