INVANTAGE
WITH INTEL












   



INSIGHT


Intel is at the core of almost every major tech advancement, but they couldn't get past being seen as just a computer processor. 






IDEA


Create a campaign that doesn't hide Intel away, but puts their name the same place they exist in the world of tech: at the forefront.
 






RESULT


︎ The idea won the New Business account for TBWAChiatDay.
︎ The campaign was developed soon after to run worldwide.







T.V.C.