INSIGHT
Intel is at the core of almost every major tech advancement, but they couldn't get past being seen as just a computer processor.
IDEA
Create a campaign that doesn't hide Intel away, but puts their name the same place they exist in the world of tech: at the forefront.
RESULT
︎ The idea won the New Business account for TBWAChiatDay.
︎ The campaign was developed soon after to run worldwide.