There’s nothing too exciting about shopping for wall paint. Which makes selling more of it a challenge.
Get people to see wall paint in a different way – by making it a nail polish.
Then, sell the polish in nail salons so customers can sample paint colors without ever stepping into Ace.
︎ Over $100,000 of free earned media for Ace Hardware. ︎ Paint sales went up 30% from previous year. ︎ After the collaboration's massive success, Ace Hardware created its own chain of Paint Studios.