︎

THE PAINT STUDIO
DE L’ ACE




INSIGHTThere's nothing too exciting about shopping for wall paint.Which makes selling more of it a challenge. RESULT︎ Over $100,000 of free earned media for Ace Hardware.︎ Paint sales went up 30% from previous year.︎ After the collaboration's massive success, Ace Hardware created its own chain of Paint Studios. IDEAGet people to see wall paint in a different way – by making it a nail polish.Then, sell the polish in nail salons so customers can sample paint colors without ever stepping into Ace.





PROMO SPOT



   


INSIGHT


There’s nothing too exciting about shopping for wall paint.
Which makes selling more of it a challenge.


IDEA


Get people to see wall paint in a different way – by making it a nail polish.

Then, sell the polish in nail salons so customers can sample paint colors without ever stepping into Ace.


RESULT


︎ Over $100,000 of free earned media for Ace Hardware.
︎ Paint sales went up 30% from previous year.
︎ After the collaboration's massive success, Ace Hardware created its own chain of Paint Studios.


T.V.C.