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UNEXPECTEDLY HUMAN
TD BANK




IDEA“Unexpectedly human.”The most approachable campaign in the history of bank advertising. INSIGHTDog-friendly. Free pens. No talking through thick glass.You can’t deny that TD Bank isn’t like its stuffy competitors. RESULT︎ The work became the most talked about banking campaign in the industry.︎ Since the launch, TD Bank has expanded their presence in NYC and throughout the East Coast.





TVC SPOTS




   


INSIGHT


Dog-friendly. Free pens.
No talking through thick glass.
You can’t deny that TD Bank isn’t like its stuffy competitors. 


IDEA


“Unexpectedly human.”
The most approachable campaign in the history of bank advertising. 


RESULT


︎ The work became the most talked about banking campaign in the industry.
︎ Since the launch, TD Bank has expanded their presence in NYC and throughout the East Coast.


T.V.C.