Every holiday season, major airlines advertise the wonderful feeling of reuniting with family. As a boutique airline, JetBlue had to stand out. So we advertised the opposite: the wonderful feeling of getting the f*ck away from family. 
We introduced the idea with a board game called "Get Packing!" 

The top two spots I wrote won 2 x Bronze Cannes Lions for Film Craft: Script 

CD: Julia Neumann, Amy Ferguson / Co-CW: Patrick Regan / AD: Ira Kantsurova, Dan Pappas / Dir: Steve Miller 

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