Cinema is notorious for creating nerve-racking driving scenes that almost always end badly. But what if they ended well?
With Michelin tires, they can. And in this Super Bowl spot, my partner and I came up with five music-driven storylines to exemplify just that.
CCO: Chris Garbutt / CD: Josh Tavlin, Walt Connelly / AD: Liz Agans / Dir: Anna & Ewan
Times Square billboard: